WE ARE PARADOXX

WE ARE PARADOXX is an ethical haircare and bodycare brand based in Belfast, Northern Ireland.

Founded by Yolanda Cooper, a Clinical Trichologist, the company focuses on creating sustainable, organic beauty products that are plastic-free, vegan, and cruelty-free. Established in 2017, WE ARE PARADOXX aims to disrupt the haircare industry with high-performance formulas that utilize green chemistry. The brand offers a range of multi-tasking hair and body care products designed to address various concerns such as frizz, thinness, and dryness. Their product lineup includes the Hangover Hair Elixir, Game Changer Multi-Tasking Hair Mask, Climax Volume Tonic, and Super Natural Shampoo, among others. All products are formulated with up to 100% natural ingredients and packaged in infinitely recyclable aluminum, achieving a 90% plastic-free footprint. WE ARE PARADOXX serves retail consumers and salons, with availability in major retailers and online platforms. The company is committed to raising consumer expectations with its innovative, eco-conscious solutions.