VIEVE

VIEVE is a community-driven makeup brand founded by professional makeup artist Jamie Genevieve.

The brand focuses on creating high-performance, versatile products that empower individuals to feel confident and authentically themselves. VIEVE emphasizes a mission of honesty and accessibility, offering a curated range of makeup designed to fit seamlessly into everyday life. The brand operates on core values of Respect, Inspire, and Own It, Together, fostering an inclusive environment passionate about beauty. VIEVE also partners with Beauty Banks, a charity that addresses beauty poverty, highlighting its commitment to social responsibility. VIEVE offers a Pro MUA Programme for professional makeup artists and students, providing benefits like discounts on core products. The brand engages with its audience through pop-up events and masterclasses, enhancing the community experience. Overall, VIEVE aims to deliver a positive beauty experience that boosts confidence and self-expression.