Callaly

Callaly is a London-based feminine care company founded in 2014 by gynaecologist Alex Hooi and fashion industry veteran Ewa Radziwon.

As a certified B Corporation, Callaly is dedicated to prioritizing women's health and providing high-quality solutions in the personal products industry. The company is known for its innovative product, the Tampliner®, which combines a tampon and liner for enhanced leak protection without the need for an applicator. This product has been recognized as one of TIME’s Best Inventions of 2020. Callaly's product line features 100% organic cotton items, including non-applicator tampons, menstrual pads, and daily liners. The company operates a direct-to-consumer model, offering a bespoke subscription service that allows customers to tailor their orders based on individual needs. With a commitment to sustainability and social impact, Callaly contributes a portion of its profits to improve healthcare access for people with periods worldwide. The company has experienced significant growth, achieving 160% growth during the COVID-19 pandemic and disrupting the $30 billion FemCare market with its unique offerings.