
United Kingdom · Cosmetics startup
BYBI Beauty is a London-based natural skincare brand founded in 2017 by beauty bloggers Dominika Minarovic and Elsie Rutterford.
Funding reportedLast round: Undisclosed round
BYBI Beauty is a London-based natural skincare brand founded in 2017 by beauty bloggers Dominika Minarovic and Elsie Rutterford.
The brand is known for its 100% naturally derived, vegan, and cruelty-free capsule collection that emphasizes sustainability and transparency. BYBI aims to make beauty fun, effective, and ethical, using natural ingredients and minimal environmental impact. The brand offers a range of skincare products, including cleansers, moisturizers, serums, and masks, all formulated with plant-based ingredients and no synthetic additives. BYBI is recognized for its commitment to sustainability, being one of the first carbon-neutral brands in the beauty industry and using recyclable sugarcane-derived plastic packaging. The company targets modern millennial consumers who prioritize clean, efficient, and ethical products, and it is available in over 3,000 retail locations globally, including major chains like Boots and Target.
Funding, as reported
What they build
Known for
vegan beautyvegan tonicscruelty-free skincareconsumersvegan collagen boostersvegan skincare for repairmanufacturingnatural skincare ingredientsvegan serumsrecyclable packagingvegan skincare with microbiome balanceinformation technology & servicesvegan deep renewal masksvegan skincare for hydrationvegan skincare for sensitive skinvegan skincare for environmental impact
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