Deck Templates
Structures, not designs: the order of the slides, the title to write on each, what goes on it and what to leave off. Checked against 1,322 decks from companies that went on to raise, and free to download as an editable PowerPoint.
Assembled from the order 1,322 funded decks tell their story in.
Pick one
A company with a product, early revenue or users, raising its first institutional round.
Founders with a prototype or a pilot, raising from angels and pre-seed funds.
A company with repeatable revenue, showing the numbers that make it a business.
Anyone who needs the whole case in the fewest slides.
Accelerator founders with two minutes on a stage.
A deck that must make the case with nobody there to explain it.
Side by side
| Slide | Seed | Pre-seed | Series A | Ten slides | Demo day | Send-ahead | In decks that raised |
|---|---|---|---|---|---|---|---|
| Cover | 1 | 1 | 1 | 1 | 1 | 1 | 100% |
| Summary | · | · | 2 | · | · | 2 | - |
| Problem | 2 | 2 | 3 | 2 | 2 | 3 | 36% |
| Why now | 5 | 3 | · | · | · | · | - |
| Solution | 3 | 4 | 4 | 3 | · | 4 | 32% |
| Product | 4 | 5 | 5 | 5 | 3 | · | 55% |
| Early signals | · | 6 | · | · | · | · | 38% |
| Traction | 8 | · | 6 | 7 | 4 | 5 | 27% |
| Market | 6 | 7 | 8 | 4 | 5 | 6 | 63% |
| Business model | 7 | 8 | 7 | 6 | 6 | 7 | 16% |
| Go to market | 9 | · | 9 | · | · | · | 20% |
| Competition | 10 | · | 10 | 8 | · | 8 | 22% |
| Roadmap | · | · | 11 | · | · | · | 6% |
| Team | 11 | 9 | 12 | 9 | 7 | 9 | 47% |
| Financials | 12 | · | 13 | · | · | · | 15% |
| The ask | 13 | 10 | 14 | 10 | 8 | 10 | 19% |
| Contact | 14 | 11 | 15 | · | · | 11 | 50% |
Numbers are each slide's place in the template. The last column is the share of the 1,322 funded decks with that kind of slide, as our reading of their slides found it.
What funded decks share
Among the decks from companies that went on to raise: how many have each kind of slide, and (the dot, from first slide to last) where in the deck it usually sits.
The Deck Analyzer reads your finished deck the way an investor skims it, in your browser.
Investors fund the argument, not the fonts. A plain deck that answers the questions in the right order beats a beautiful one that does not. Each template gives the order, the title to write on every slide, what goes on it and what to leave off; your brand goes on top.
Decks from companies we hold evidence raised money afterwards: an investor lists them on their portfolio page, they filed a Form D, or we observed their rounds. That is 1,322 of the decks we hold. The figures on each slide come from those decks.
Yes. The download is a PowerPoint file, which Keynote opens directly and Google Slides imports (File, then Import slides). The charts and the comparison table are real, editable objects.
In the speaker notes of every slide: what goes on it, what to leave off and an example. Delete the notes before you send the deck.
By stage first: pre-seed, seed or Series A. Then by how it will be read: the send-ahead deck is for a deck that must work with nobody there; the demo-day deck is for two minutes on a stage; the ten-slide deck is the shortest complete case.