
United Kingdom · Cosmetics startup
AKT London is a premium British personal care brand founded in 2018 by West End performers Andy Coxon and Ed Currie.
Funding reportedLast round: Series A
AKT London is a premium British personal care brand founded in 2018 by West End performers Andy Coxon and Ed Currie.
Officially launched in 2020, the company specializes in natural, plastic-free deodorant balm and sustainable body care products tailored for high-performance lifestyles. Known as "The Personal Performance Company," AKT aims to deliver effective, environmentally friendly products with premium fragrances. The brand offers a curated range of 100% plastic-free, recyclable, and cruelty-free personal care items, including award-winning deodorant balms and full-body moisturizers. All products are made in the UK using natural ingredients and are designed to provide long-lasting odor protection. AKT London targets individuals who are "Born to Perform," including West End theatre performers, high-achieving professionals, and eco-conscious consumers. The company has gained recognition as the UK's No. 1 natural deodorant and is expanding its presence in key markets like the United Kingdom, United States, and Canada.
Funding, as reported
AKT London filed one raise, $6.5M in all. Filings say how much was sold and to how many investors; they never name the investors.
What they build
Known for
aluminium-free deodorantcruelty-free skincarevegan deodorantconsumershypoallergenicluxury body careodor controlnatural deodorantd2cperformance tested on dancersbody protectionmanufacturingrecyclable aluminiumeco-friendlyessential oilsplastic-free
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