SLG Brands

SLG Brands is a design-led international beauty brand company and brand incubator based in Cheltenham, United Kingdom.

Founded in 1985, it specializes in creating, manufacturing, and distributing beauty and male grooming brands for the global high street market. The company operates as an integrated design studio, R&D lab, and business community, focusing on brand incubation, design innovation, and manufacturing. With a portfolio that includes vibrant beauty and grooming brands like Johnny’s, Colab, and Insight, SLG Brands covers a range of categories including cosmetics, fragrance, and beauty accessories. The company also provides commercial services such as brand management and acts as an international distributor and wholesaler. In addition to its beauty operations, SLG Brands runs a high-end piano restoration business called 1066 Pianos, located in Cambridge with a showroom in Harrods, London. The company is family-owned and has approximately 112–128 employees, with an estimated annual revenue of £30.3 million.