War Paint For Men

War Paint For Men is a leading men’s makeup and grooming brand based in London, England.

Founded in 2018 by Danny Gray, the company aims to empower men by challenging the stigma around makeup and promoting confidence in self-expression. The brand offers a range of products specifically designed for male skin, including tinted moisturizers, concealers, beard gels, and foundations, all crafted to be lightweight and subtle. In addition to makeup, War Paint provides a skincare line developed in South Korea, featuring clinically proven ingredients. The company also publishes a guide titled *Makeup For Men – The Manual From War Paint*, which educates men on makeup usage. War Paint For Men is committed to inclusivity, targeting men of all demographics who wish to enhance their appearance and support their mental health through grooming. With over 100,000 units sold in 77–80 countries, the brand is recognized globally and is available in major retailers.