Afrocenchix

Afrocenchix is a Black-owned UK haircare brand that focuses on safe, effective, and vegan products for Afro, tightly coiled, and curly hair types.

Founded in 2008 by Rachael Twumasi-Corson and Joycelyn Mate in London, the company aims to provide gentle, toxin-free hair treatments and allergen-free beauty products. Their offerings include a variety of natural and ethical products such as shampoos, conditioners, moisturizers, oils, and twisting butters, all made with organic ingredients and free from preservatives. The brand caters to health-conscious individuals who prioritize sustainability and ethical sourcing in their hair care. Afrocenchix serves a niche market across 27 countries, with a significant portion of sales driven by word-of-mouth. The company operates primarily through a direct-to-consumer online model and is stocked in major UK retailers like Whole Foods Market and Superdrug. Afrocenchix has raised $1.85 million in funding and has a strong customer service reputation, reflected in its 4.5/5 rating on Trustpilot.