Market map · Worldwide

Sports tech market map

494 sports tech startups worldwide that have raised money in rounds we track, placed in 6 segments by what each says it does. Together they have raised $9.8B; the biggest segment is fitness apps and gyms, with 294 companies.

494startups on the map
6segments
$9.8Braised between them
Fitness apps and gymsmost funded segment

Fitness apps and gyms

294

+270 more

Performance analytics

82

+58 more

Fan engagement and media

77

+53 more

Clubs, leagues and ticketing

28

+4 more

Equipment and wearables

8

Betting and fantasy

5

Segment by segment

Fitness apps and gyms

294 startups · $5.6B raised

  1. PelotonDiscover Peloton’s fitness equipment and personalized workout plans.United States$1.4B
  2. Envision HealthcareEnvision Healthcare offers various facility-based physician staffing and health-related management services.United States$781M
  3. [solidcore]Solidcore is a 50-minute workout that delivers high intensity strength training for the entire body.United States$325M
  4. Fitness ParkFitness Park is developing a network of franchised fitness clubs, under the "low cost" Fitness Park brand.France$313M
  5. Eight SleepEight Sleep is a sleep fitness company based in New York City, founded in 2014.United States$190M
  6. FitXRFitXR is a VR fitness app that offers an engaging and playful workout experience in immersive virtual environments.United Kingdom$179M
  7. PureGymCan you inspire people to lead healthier lives, every day?United Kingdom$165M
  8. Basic-FitFounded in 2013, Basic-Fit is proud to have more than 3,75 million members in more than 1,400 clubs across the Netherlands, BelgiuNetherlands$142M

Performance analytics

82 startups · $1.6B raised

  1. WHOOPWHOOP is a performance optimization system that tracks athlete recovery, training, and sleeping hours to help boost performance.United States$1.3B
  2. HypericeOur mission is simple - to help everyone on Earth move better, live better and be better.United States$100M
  3. ProphetXProphetX is a federally regulated peer-to-peer sports prediction exchange and market data platform based in Hoboken, New Jersey.United States$46M
  4. StravaStrava is a social fitness platform based in San Francisco, founded in 2009.United States$35M
  5. MaurtenMaurten is a Swedish sports nutrition and technology company founded in 2015, known for its innovative Hydrogel Technology.Sweden$22M
  6. AmbitionAmbition is a B2B SaaS company based in Chattanooga, Tennessee, specializing in sales performance management and revenue culture development.United States$16M
  7. Gradient SportsGradient Sports is a sports analytics company founded in 2024, specializing in football (soccer) data.United States$10M
  8. Zing CoachZing Coach is an AI-powered personal training app founded in 2021, with roots tracing back to Berlin and Munich.Germany$10M

Fan engagement and media

77 startups · $2.2B raised

  1. DraftKingsDraftKings provides online daily and weekly fantasy sports contests for cash prizes in major sports.United States$1.5B
  2. Barça VisionBarça Vision was created to bring FC Barcelona fans across the world closer to their beloved club through the power of emerging teSpain$132M
  3. TMRW SportsTMRW Sports, founded in 2021 by golf legends Tiger Woods and Rory McIlroy, along with CEO Mike McCarley, is a sports technology anUnited States$83M
  4. UFUnderdog FantasyUnited States$70M
  5. Bleacher ReportBleacher Report (often abbreviated as B/R) is a global digital destination for millennial sports fans creating and collaborating oUnited States$41M
  6. 90min90min is a global football news and community platform that connects over 50 million fans worldwide.United Kingdom$39M
  7. OvertimeOvertime is a lifestyle brand and sports content company founded in 2016, focused on creating innovative sports leagues and engagiUnited States$33M
  8. RDRei do PitacoBrazilian Daily Fantasy Sports company for cash prizesBrazil$32M

Clubs, leagues and ticketing

28 startups · $204M raised

  1. Inter Miami CFInter Miami CF provides soccer league services.United States$75M
  2. Pro Padel LeaguePro Padel League (PPL) is a professional padel circuit that aims to elevate the sport across North America and beyond.United States$25M
  3. BallersBallers is bringing country club sports to the city.United States$20M
  4. The Icon LeagueThe Icon League is a football club/league.Germany$17M
  5. The Padel ClubThe Padel Club Ltd is a UK-based company that specializes in padel sports facilities.United Kingdom$9.5M
  6. Real Bedford FCReal Bedford FC is a professional football club located in Bedford, England.United Kingdom$9.0M
  7. Padel HausPadel Haus is a luxury athletics and lifestyle club operator founded in 2022 by Santiago Gomez.United States$7.0M
  8. Soul PadelSoul Padel is a UK-based padel operator founded in 2023, dedicated to making the sport more accessible and community-oriented.United Kingdom$6.7M

Equipment and wearables

8 startups · $10M raised

  1. Harrow SportsHarrow Sports, Inc.United States$3.5M
  2. Wazoo SportsWazoo Sports - Provided tips for sports, and we write and reviews on top-notch sports equipment to inspire you to play sports.United States$2.0M
  3. KickSportKicksport.com is a martial arts equipment specialist.United Kingdom$1.8M
  4. SSnowGateSnowGate provides users an option to conveniently secure both their equipment and belongings in one location while they play.United States$1.1M
  5. SemexeSemexe is a Brazilian sports marketplace based in São Paulo, focusing on the cycling segment.Brazil$760K
  6. FMFunky MovesFunky Moves is a UK-based developer of interactive sports equipment.United Kingdom$520K
  7. Global Value CommerceGlobal Value Commerce, Inc.United States$500K
  8. FunkedUpFunkedUp.com - Customised Single Speed and Fixed Gear Bikes.Ireland$41K

Betting and fantasy

5 startups · $104M raised

  1. NovigNovig is a U.S.-based sports prediction market and trading app that offers a commission-free, peer-to-peer betting experience on sUnited States$93M
  2. YoubetmeThe #1 social betting app--available in iOS app store.United States$5.1M
  3. WagerWireWagerWire is a sports betting marketplace based in Los Angeles, founded in 2019.United States$3.0M
  4. RolltechRolltech enables bowlers around the world to connect, compete, analyze, earn and wager based on their real-time performance on the lanes.United States$2.1M
  5. SLSideline LabsSideline Labs builds sports betting for the mobile.-$552K

How this map is made. Every startup here has raised money in rounds we track. It joins the map when its sectors, read from its rounds, or the opening of its own description say it works in sports tech, and goes to the first segment whose words it carries. Each segment shows its best-funded first. Rebuilt nightly; updated 15 November 2026.

More market maps

All maps
Investors mapWho invests in sports tech110 investors · 6 segmentsNew waveNew sports tech startups, founded 2020 on75 startups · 4 segments · $517MRaised in 2026Sports tech startups that raised in 202633 startups · 4 segments · $835MMarket map · United StatesSports tech market map: United States255 startups · 6 segments · $7.4BMarket map · EuropeSports tech market map: Europe136 startups · 5 segments · $2.0BMarket map · United KingdomSports tech market map: United Kingdom63 startups · 4 segments · $903M

Who backs sports tech?

Open any company for its rounds and investors, or search the investors behind these startups in the app, with filters, lists and exports.

Find their investorsTop lists