Who invested in FitXR

4 rounds we have observed, with the 4 investors named in them. Every figure came from a named source, and where the company reported a raise to the SEC itself, that is shown beside it.

FitnessGaming

Funding summaryUpdated 26 Oct 2026

$179Mraised across 4 rounds since 2018, from 4 sources

$1.3MSeed$5.0MDebt$220KRound$172MRound

Latest round: Round, $172MFeb 2024
Step-upi: 782.3×
Investors: 4

See who backed them

The funding story

Each circle is a round, placed by date and sized by amount. The line above is the running total.

201920202021202220232024

$1.3MSeed$5.0MDebt$220KRound$172MRound

First round: Seed, $1.3M
Biggest round: $172M
Usual gap between rounds: 20 months

The rounds

Feb 2024
Round$172M
No investor was named in the report.
Shares issued, filed with Companies House (SH01); no report of this raise yet
Nov 2023
Round$220K
No investor was named in the report.
Shares issued, filed with Companies House (SH01); no report of this raise yet
Apr 2022
Debt$5.0M1 new3 returning
Source recorded
Nov 2018
Seed$1.3M3 new
Reported by VentureBeat

Funding filed with regulators

FitXR filed 11 raises, $184M in all. Filings say how much was sold and to how many investors; they never name the investors.

Jul 2024$42MUK share allotment
Jul 2024$13MUK share allotment
Jun 2024$12MUK share allotment
May 2024$2.3MUK share allotment
Apr 2024$95MUK share allotment
Feb 2024$4.3MUK share allotment
Feb 2024$1.1MUK share allotment
Feb 2024$1.9MUK share allotment
Nov 2023$220KUK share allotment
May 2022$3.2MUK share allotment
Jan 2022$8.0MUK share allotment

Who was in which round

The busiest backers across the latest rounds. A filled square is a round they joined; a dark one, a round they led.

Seed2018Debt2022Round2023Round2024

Everyone who backed them

MaveronVC firm2rounds

Boost VCVC firm2rounds

TenOneTen VenturesVC firm2rounds

Innovate UKVC firm1round

Missing a round, or an investor who was in one? Tell us.

Also claim to have backed them

These 2 firms list FitXR as a portfolio company on their own websites, but no report of a round names them. They are the firms' own claims, kept apart from the rounds above.