New wave · Worldwide

New sports tech startups, founded 2020 on

The new wave: 75 sports tech startups founded in 2020 or later that have raised money in rounds we track, $517M between them, placed in 4 segments.

75startups on the map
4segments
$517Mraised between them
Fan engagement and mediamost funded segment

Fitness apps and gyms

34

+10 more

Fan engagement and media

19

Performance analytics

13

Clubs, leagues and ticketing

9

Segment by segment

Fitness apps and gyms

34 startups · $152M raised

  1. Xercise4lessFeel Electric is health tech companyUnited Kingdom$49M
  2. arketaArketa is a New York-based company that provides an AI-powered wellness operating system for boutique fitness and wellness studios.United States$15M
  3. upLYFTupLYFT is working on the next generation of smart wearables to help with musculoskeletal issues related with ageing.United Kingdom$11M
  4. QuellQuell is a UK-based fitness gaming developer and publisher, known for creating the Impact platform, the world’s first dedicated fiUnited Kingdom$9.6M
  5. SPEEDIANCESPEEDIANCE promotes digitization, popularization and platformization of the fitness field, exploring a healthier lifestyle with users.China$8.4M
  6. Gym ClassGym Class is a virtual reality basketball app on meta quest app lab.United States$8.0M
  7. RunnaWe are Runna.United Kingdom$6.3M
  8. SuppCoSuppCo helps people find health supplements, manage supplement routines, and track their health.United States$5.5M

Fan engagement and media

19 startups · $228M raised

  1. TMRW SportsTMRW Sports, founded in 2021 by golf legends Tiger Woods and Rory McIlroy, along with CEO Mike McCarley, is a sports technology anUnited States$83M
  2. Baller LeagueBaller League is a six-a-side football competition based in the United Kingdom, aimed at modernizing the sport through engaging maUnited Kingdom$25M
  3. Pro ShopPro Shop, Inc.United States$24M
  4. The Snow LeagueThe Snow League is the first professional winter sports league focused exclusively on snowboarding and freeskiing halfpipe competitions.United States$14M
  5. ScorePlayScorePlay is an AI-powered media infrastructure platform tailored for sports organizations.United States$13M
  6. The Curling GroupThe Curling Group (TCG) is a Toronto-based sports business venture founded in April 2024 by Nic Sulsky and Mike Cotton.Canada$11M
  7. Stadium Live StudiosStadium Live Studios is building the sports & ent.Canada$10M
  8. Hall of Fame Resort and EntertainmentHall of Fame Resort and Entertainment is a sports, entertainment, and media enterprise for professional football and its legendary players.United States$9.8M

Performance analytics

13 startups · $47M raised

  1. Gradient SportsGradient Sports is a sports analytics company founded in 2024, specializing in football (soccer) data.United States$10M
  2. Zing CoachZing Coach is an AI-powered personal training app founded in 2021, with roots tracing back to Berlin and Munich.Germany$10M
  3. Pro Athlete Community (PAC)Pro Athlete Community (PAC) is a private membership community based in Wilmington, Delaware, dedicated to supporting professional United States$7.6M
  4. Output SportsOutput Sports is a Dublin-based sports technology company that focuses on portable and cost-effective solutions for athlete perforIreland$4.8M
  5. MovetruMovetru® is a sports technology company based in Belfast, Northern Ireland, founded in 2020 by Naomi McGregor.United Kingdom$3.0M
  6. Terra APITerra API is a unified health data platform that simplifies access to health and fitness information for developers, businesses, aUnited Kingdom$2.8M
  7. MMastersMasters is an app that lets users train with some of the world’s most famous athletes.United States$2.7M
  8. RoxFitROXFIT is a UK-registered company that specializes in a fitness app designed for HYROX and hybrid racing athletes.United States$2.5M

Clubs, leagues and ticketing

9 startups · $90M raised

  1. Pro Padel LeaguePro Padel League (PPL) is a professional padel circuit that aims to elevate the sport across North America and beyond.United States$25M
  2. BallersBallers is bringing country club sports to the city.United States$20M
  3. The Padel ClubThe Padel Club Ltd is a UK-based company that specializes in padel sports facilities.United Kingdom$9.5M
  4. Real Bedford FCReal Bedford FC is a professional football club located in Bedford, England.United Kingdom$9.0M
  5. Padel HausPadel Haus is a luxury athletics and lifestyle club operator founded in 2022 by Santiago Gomez.United States$7.0M
  6. Soul PadelSoul Padel is a UK-based padel operator founded in 2023, dedicated to making the sport more accessible and community-oriented.United Kingdom$6.7M
  7. Padel Social ClubPadel Social Club is a private sports and leisure facility operator based in Eastbourne, United Kingdom, specializing in the populUnited Kingdom$6.0M
  8. LinksDAOLinksDAO is a global community of tens of thousands of golf and leisure clubs redefining what it means to be a modern golf and leisure club.United States$4.0M

How this map is made. Every startup here has raised money in rounds we track, and was founded in 2020 or later. It joins the map when its sectors, read from its rounds, or the opening of its own description say it works in sports tech, and goes to the first segment whose words it carries. Each segment shows its best-funded first. Rebuilt nightly; updated 15 November 2026.

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