Market map · Europe

Sports tech market map: Europe

136 sports tech startups based in Europe that have raised money in rounds we track, placed in 5 segments by what each says it does. Together they have raised $2.0B; the biggest segment is fitness apps and gyms.

136startups on the map
5segments
$2.0Braised between them
Fitness apps and gymsmost funded segment

Fitness apps and gyms

75

+51 more

Performance analytics

26

+2 more

Fan engagement and media

17

Clubs, leagues and ticketing

15

Equipment and wearables

3

Segment by segment

Fitness apps and gyms

75 startups · $1.6B raised

  1. Fitness ParkFitness Park is developing a network of franchised fitness clubs, under the "low cost" Fitness Park brand.France$313M
  2. FitXRFitXR is a VR fitness app that offers an engaging and playful workout experience in immersive virtual environments.United Kingdom$179M
  3. PureGymCan you inspire people to lead healthier lives, every day?United Kingdom$165M
  4. Basic-FitFounded in 2013, Basic-Fit is proud to have more than 3,75 million members in more than 1,400 clubs across the Netherlands, BelgiuNetherlands$142M
  5. Upstream HealthUpstream Health provides technologies and new service approaches for health and social care teams.United Kingdom$140M
  6. VitaldentVitaldent is specializing in comprehensive dental services for teeth cleaning, decay, dentistry and more.United Kingdom$129M
  7. Urban Sports ClubUrban Sports offers a monthly flat rate for all kinds of sports activities in the city.Germany$104M
  8. Sport AllianceSport Alliance is a leading provider of cloud-based software solutions for the global fitness industry, headquartered in Hamburg, Germany.Germany$100M

Performance analytics

26 startups · $92M raised

  1. MaurtenMaurten is a Swedish sports nutrition and technology company founded in 2015, known for its innovative Hydrogel Technology.Sweden$22M
  2. Zing CoachZing Coach is an AI-powered personal training app founded in 2021, with roots tracing back to Berlin and Munich.Germany$10M
  3. BedditBeddit offers consumer focused sleep tracking.Finland$8.5M
  4. BEAT81BEAT81 is a Berlin-based fitness technology company founded in 2017.Germany$7.0M
  5. SSPORTASporta is a self-learning that is able to make data-driven predictions for MMA competitors.United Kingdom$6.7M
  6. SportIQSportIQ is a leading sports technology company based in Helsinki, Finland, founded in 2008.Finland$6.2M
  7. TribesportsTribesports is a performance sportswear brand using digital & social internet technologies to flatten the supply chain and to build brand.United Kingdom$5.6M
  8. Output SportsOutput Sports is a Dublin-based sports technology company that focuses on portable and cost-effective solutions for athlete perforIreland$4.8M

Fan engagement and media

17 startups · $239M raised

  1. Barça VisionBarça Vision was created to bring FC Barcelona fans across the world closer to their beloved club through the power of emerging teSpain$132M
  2. 90min90min is a global football news and community platform that connects over 50 million fans worldwide.United Kingdom$39M
  3. Baller LeagueBaller League is a six-a-side football competition based in the United Kingdom, aimed at modernizing the sport through engaging maUnited Kingdom$25M
  4. SportlobsterSportlobster was a sports-focused social network and content platform founded in London in 2012.United Kingdom$16M
  5. FFanBaseUnited Kingdom$5.7M
  6. PlaysePlayse is a digital football training platform based in Paris, co-founded by World Cup champion Blaise Matuidi and Thibault Aliadière.France$3.5M
  7. CityLegendsCityLegends is a community platform and social app founded in 2020, based in Eindhoven, Netherlands.Netherlands$3.5M
  8. SquawkaSquawka is a digital media company focused on using stats & data viz to fuel content for fansUnited Kingdom$3.0M

Clubs, leagues and ticketing

15 startups · $67M raised

  1. The Icon LeagueThe Icon League is a football club/league.Germany$17M
  2. The Padel ClubThe Padel Club Ltd is a UK-based company that specializes in padel sports facilities.United Kingdom$9.5M
  3. Real Bedford FCReal Bedford FC is a professional football club located in Bedford, England.United Kingdom$9.0M
  4. Soul PadelSoul Padel is a UK-based padel operator founded in 2023, dedicated to making the sport more accessible and community-oriented.United Kingdom$6.7M
  5. Padel Social ClubPadel Social Club is a private sports and leisure facility operator based in Eastbourne, United Kingdom, specializing in the populUnited Kingdom$6.0M
  6. Victory LeagueVictory League is a profit-driven sports entertainment organization.United Kingdom$4.0M
  7. CCrowdScoresCrowdScores is a live football scores application that features quick updates from leagues and competitions around the world.United Kingdom$3.8M
  8. AblerAbler is a sports and team technology company based in Reykjavík, Iceland.Iceland$3.7M

Equipment and wearables

3 startups · $2.3M raised

  1. KickSportKicksport.com is a martial arts equipment specialist.United Kingdom$1.8M
  2. FMFunky MovesFunky Moves is a UK-based developer of interactive sports equipment.United Kingdom$520K
  3. FunkedUpFunkedUp.com - Customised Single Speed and Fixed Gear Bikes.Ireland$41K

How this map is made. Every startup here has raised money in rounds we track, and is based in Europe. It joins the map when its sectors, read from its rounds, or the opening of its own description say it works in sports tech, and goes to the first segment whose words it carries. Each segment shows its best-funded first. Rebuilt nightly; updated 15 November 2026.

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