United States · Funded startup

Who invested in Peloton

10 rounds we have observed, with the 20 investors named in them. Every figure came from a named source, and where the company reported a raise to the SEC itself, that is shown beside it.

Consumer ServicesIndustry 4.0InternetSports

Funding summaryUpdated 26 Oct 2026

$1.4Braised across 10 rounds since 2012, from 10 sources

$400KSeed$3.5MSeries A$307KCrowdfunding$11MSeries B$30MSeries C$75MGrowth$60MRound$325MSeries E$550MSeries F$300MDebt
Latest round
Debt, $300MMay 2024
Biggest round
$550MSeries F · Aug 2018
Investors
20
See who backed them

The funding story

Each circle is a round, placed by date and sized by amount. The line above is the running total.

2012201420162018202020222024
$400KSeed$3.5MSeries A$307KCrowdfunding$11MSeries B$30MSeries C$75MGrowth$60MRound$325MSeries E$550MSeries F$300MDebt
First round
Seed, $400K
Feb 2012
Biggest round
$550M
Series F · Aug 2018
Usual gap between rounds
10 months
the median of 9
PelotonConsumer internet1 / 27Their pitch deckPeloton's pitch deck, 27 slidesEach slide read for what it argues, against the decks that raised at the same stage.

The rounds

  1. May 2024
  2. Aug 2018
    Series F$550M5 new4 returning

    Reported by FinSMEs

  3. May 2017
    Series E$325M7 new

    Reported by FinSMEsSEC filing: $65M sold, first sale Mar 2017

  4. Apr 2017
    Round$60M1 new
    • Omnitracs/ Intel

    Reported by BloombergSEC filing: $65M sold, first sale Mar 2017

  5. Dec 2015
    Growth$75M1 new

    From a historical funding record

  6. Apr 2015
    Series C$30M1 new1 returning

    From a historical funding recordSEC filing: $16M sold, first sale Mar 2015

  7. Apr 2014
    Series B$11M1 new

    From a historical funding record

  8. Jul 2013
    Crowdfunding$307K

    No investor was named in the report.

    From a historical funding recordSEC filing: $840K sold, first sale May 2013

  9. Dec 2012
    Series A$3.5M1 new

    From a historical funding record

  10. Feb 2012
    Seed$400K1 new

    From a historical funding record

Who was in which round

The busiest backers across the latest rounds. A filled square is a round they joined; a dark one, a round they led.

Crowdfunding2013Series B2014Series C2015Growth2015Round2017Series E2017Series F2018Debt2024Tiger Global ManagementKleiner PerkinsWellington ManagementFidelityBalyasnyGGV CapitalTrue VenturesTCVL CattertonGrace Beauty Capital

Everyone who backed them

Kleiner PerkinsVC firm3rounds
Wellington ManagementVC firm3rounds
FidelityVC firm2rounds
Balyasnyno record of our own yet2rounds
GGV CapitalVC firm1round
True VenturesVC firm1round
TCVPrivate equity1round
L CattertonPrivate equity1round
True.VC firm1round
NBCUniversalCorporate VC1round
FelixVC firm1round
Winslow CapitalPrivate equity1round
Jed KatzAngel1round
Omnitracs/ Intelno record of our own yet1round
QuestMarkno record of our own yet1round
TCV/ Tigerno record of our own yet1round
True Ventures/ Comcast NBCUniversalno record of our own yet1round

Missing a round, or an investor who was in one? Tell us.

Also claim to have backed them

These 8 firms list Peloton as a portfolio company on their own websites, but no report of a round names them. They are the firms' own claims, kept apart from the rounds above.

True VenturesVC firmPer its own site
Felix CapitalVC firmPer its own site
Ansa CapitalVC firmPer its own site
Cade VenturesVC firmPer its own site
ConduitAcceleratorPer its own site
Lontra VenturesVC firmPer its own site
Maywic Select InvestmentsVC firmPer its own site
Next Round Capital PartnersVC firmPer its own site

Quick answers about Peloton

Who invested in Peloton?

Peloton's investors include Tiger Global Management, Kleiner Perkins, Wellington Management, Fidelity and Balyasny, and 15 more on record.

How much has Peloton raised?

Peloton has raised $1.4B across 10 rounds since 2012.

When did Peloton last raise?

Peloton's most recent round was a Debt of $300M in May 2024.

What was Peloton's biggest round?

Peloton's largest round on record is $550M (Series F), in Aug 2018.

Who backed Peloton first?

Peloton's first round on record, in Feb 2012, was backed by Jed Katz.

What stage is Peloton at?

Peloton's latest named round is a Debt, in May 2024.

Where is Peloton based?

Peloton is based in the United States.

Companies like Peloton

In the same sector, and raised in the last eighteen months.

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