Who invested in SmartyPants Vitamins

6 rounds we have observed, with the 4 investors named in them. Every figure came from a named source, and where the company reported a raise to the SEC itself, that is shown beside it.

FitnessWellness

Funding summaryUpdated 26 Oct 2026

$20Mraised across 6 rounds since 2010, from 6 sources

$750KSeed$500KSeed$900KSeed$2.6MSeed$2.2MVenture$13MVenture

Latest round: Venture, $13MJul 2015
Step-upi: 5.7×
Investors: 4

See who backed them

The funding story

Each circle is a round, placed by date and sized by amount. The line above is the running total.

20112012201320142015

$750KSeed$500KSeed$900KSeed$2.6MSeed$2.2MVenture$13MVenture

First round: Seed, $750K
Biggest round: $13M
Usual gap between rounds: 12 months

The rounds

Jul 2015
Venture$13M
No investor was named in the report.
From a historical funding record
May 2014
Venture$2.2M1 returning
- CircleUp Growth Partners
From a historical funding record
Aug 2013
Seed$2.6M4 new
- Kishore Ganji
- CircleUp Growth Partners
- Lei Dei
- elissa Kasper Shapiro
Reported by finsmes.com
Oct 2012
Seed$900K
No investor was named in the report.
From a historical funding record
Jul 2011
Seed$500K
No investor was named in the report.
From a historical funding record
Jul 2010
Seed$750K
No investor was named in the report.
From a historical funding record

Who was in which round

The busiest backers across the latest rounds. A filled square is a round they joined; a dark one, a round they led.

Seed2010Seed2011Seed2012Seed2013Venture2014Venture2015

CircleUp Growth PartnersKishore Ganjielissa Kasper ShapiroLei Dei

Everyone who backed them

CircleUp Growth PartnersVC firm2rounds

Kishore GanjiCompany1round

elissa Kasper Shapirono record of our own yet1round

Lei Deino record of our own yet1round

Missing a round, or an investor who was in one? Tell us.

Also claim to have backed them

This firm lists SmartyPants Vitamins as a portfolio company on their own website, but no report of a round names it. They are the firms' own claims, kept apart from the rounds above.