Market map · United Kingdom
Sports tech market map: United Kingdom
63 sports tech startups based in the United Kingdom that have raised money in rounds we track, placed in 4 segments by what each says it does. Together they have raised $903M; the biggest segment is fitness apps and gyms.
63startups on the map
4segments
$903Mraised between them
Fitness apps and gymsmost funded segment
FitXR
PureGym
Upstream Health
Vitaldent
Xercise4less
upLYFT
Quell- IDInova Design Solutions
- ALActive Lives Care
Runna
WIT Fitness
Until
Shuropody- IHImperative Health
Brawn Power
Zooki
REVOOLA
HealthUnlocked
Grndhouse
Zen8
Another Round
Reelyze- SSkinNinja
Free Soul
+9 more
Funding by segment
- Fitness apps and gyms$742M33
- Performance analytics$27M13
- Clubs, leagues and ticketing$42M9
- Fan engagement and media$92M8
Where they are based
- United Kingdom63$903M
United KingdomFounded
10Earlier
712
213
114
315
416
417
618
419
620
621
122
223
24
25
26
7 without a founding year on record.
Total raised
- Under $1M19
- $1M to $10M35
- $10M to $50M5
- $50M to $250M4
- $250M to $1B0
- $1B and over0
Each dot is a startup: the year it was founded across, the total it has raised up (each line is ten times the one below). Pick a segment to pick it out.
54 of 63 startups shown; the rest have no founding year or amount on record.
- 1 to 2
- 3 to 7
- 8 to 24
- 25 to 99
- 100 and more
- United Kingdom63
Startups by country, 1 country in all.
Segment by segment
Fitness apps and gyms
33 startups · $742M raised
- FitXRFitXR is a VR fitness app that offers an engaging and playful workout experience in immersive virtual environments.United Kingdom$179M
- PureGymCan you inspire people to lead healthier lives, every day?United Kingdom$165M
- Upstream HealthUpstream Health provides technologies and new service approaches for health and social care teams.United Kingdom$140M
- VitaldentVitaldent is specializing in comprehensive dental services for teeth cleaning, decay, dentistry and more.United Kingdom$129M
- Xercise4lessFeel Electric is health tech companyUnited Kingdom$49M
- upLYFTupLYFT is working on the next generation of smart wearables to help with musculoskeletal issues related with ageing.United Kingdom$11M
- QuellQuell is a UK-based fitness gaming developer and publisher, known for creating the Impact platform, the world’s first dedicated fiUnited Kingdom$9.6M
- IDInova Design SolutionsAn innovative technology company in the rapidly expanding global market of wireless body sensing devices.United Kingdom$8.5M
Performance analytics
13 startups · $27M raised
- SSPORTASporta is a self-learning that is able to make data-driven predictions for MMA competitors.United Kingdom$6.7M
TribesportsTribesports is a performance sportswear brand using digital & social internet technologies to flatten the supply chain and to build brand.United Kingdom$5.6M
MovetruMovetru® is a sports technology company based in Belfast, Northern Ireland, founded in 2020 by Naomi McGregor.United Kingdom$3.0M
ClubSparkClubspark is a leading provider of sports club management software and booking systems, aimed at simplifying operations for clubs,United Kingdom$2.8M
Terra APITerra API is a unified health data platform that simplifies access to health and fitness information for developers, businesses, aUnited Kingdom$2.8M
FITRFITR is a London-based HealthTech SaaS company that offers a comprehensive remote coaching platform for personal trainers and fitnUnited Kingdom$2.0M
upmysportupmysport is a London-based sports and fitness marketplace founded in 2011.United Kingdom$1.5M
Kairos Sports TechKairos is dedicated to helping elite sports teams across the globe maximise their preparation and performance.United Kingdom$609K
Clubs, leagues and ticketing
9 startups · $42M raised
The Padel ClubThe Padel Club Ltd is a UK-based company that specializes in padel sports facilities.United Kingdom$9.5M
Real Bedford FCReal Bedford FC is a professional football club located in Bedford, England.United Kingdom$9.0M
Soul PadelSoul Padel is a UK-based padel operator founded in 2023, dedicated to making the sport more accessible and community-oriented.United Kingdom$6.7M
Padel Social ClubPadel Social Club is a private sports and leisure facility operator based in Eastbourne, United Kingdom, specializing in the populUnited Kingdom$6.0M
Victory LeagueVictory League is a profit-driven sports entertainment organization.United Kingdom$4.0M- CCrowdScoresCrowdScores is a live football scores application that features quick updates from leagues and competitions around the world.United Kingdom$3.8M
Obbi GolfObbi Golf integrates compliance, safety and quality across golf clubs.United Kingdom$1.5M
Albatross ClubAlbatross Club is a Travel Arrangement company that provides luxury golf travel experiences of the world’s best golf destinations.United Kingdom$1.1M
Fan engagement and media
8 startups · $92M raised
90min90min is a global football news and community platform that connects over 50 million fans worldwide.United Kingdom$39M
Baller LeagueBaller League is a six-a-side football competition based in the United Kingdom, aimed at modernizing the sport through engaging maUnited Kingdom$25M
SportlobsterSportlobster was a sports-focused social network and content platform founded in London in 2012.United Kingdom$16M- FFanBaseUnited Kingdom$5.7M
SquawkaSquawka is a digital media company focused on using stats & data viz to fuel content for fansUnited Kingdom$3.0M
MyARCMyARC is a fitness platform designed for content creators, enabling them to deliver personalized training and nutrition at scale.United Kingdom$2.0M
OddslifeOddslife, based in London and founded in 2009, specializes in developing customizable free-to-play prediction games and social spoUnited Kingdom$984KSudorSudor helps creators transform their social media following into a lucrative revenue stream by creating a personalized app with Sudor.United Kingdom$617K
How this map is made. Every startup here has raised money in rounds we track, and is based in United Kingdom. It joins the map when its sectors, read from its rounds, or the opening of its own description say it works in sports tech, and goes to the first segment whose words it carries. Each segment shows its best-funded first. Rebuilt nightly; updated 15 November 2026.
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Who backs sports tech?
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