Automation library · Lead generation

Score and route inbound leads with Claude and Airtable

Started by another system calling it, and works across Airtable, Gmail and Slack. It hands the judgement calls to Claude. 12 steps, 1 branch: a working afternoon to understand properly.

MediumCalls a model: Claude

Download free
12 stepsMedium: a working afternoon
1Branch: places the flow splits
0Loops or waits
3Services it connects to

The flow

Starts it 2Model 3Logic 4Service 3

The steps in the order they run, from what starts it.

  1. 1Receive LeadWebhookStarts it
  2. 2Anthropic Chat ModelLm Chat AnthropicModel
  3. 3Normalize Form DataCodeLogic
  4. 4Acknowledge ReceiptRespond To WebhookStarts it
  5. 5Enrich and Score LeadAgentModel
  6. 6Structured Output ParserOutput Parser StructuredModel
  7. 7Scrape WebsiteCodeLogic
  8. 8Build ActionsCodeLogic
  9. 9Log to AirtableAirtableService
  10. 10Notify via SlackSlackService
  11. 11If Hot LeadIfLogic
  12. 12Create Reply DraftGmailService

How it's built

Starts on
Another system calling it
Steps
12, with 1 branch
Size
Medium: a working afternoon
Connects to
Airtable, Gmail, Slack
Model
Claude

Questions

What does it need to run?

An n8n account, plus your own Airtable, Gmail and Slack accounts, and a key for Claude. You connect your own accounts after importing it; none are included.

What starts it?

It starts on another system calling it.

Does it use AI?

Yes. It calls Claude. Model calls are billed by the provider, not by n8n.

How long does it take to set up?

Plan an afternoon. 12 steps is enough that you should read each one before running it.

How do I import it?

Copy the workflow, open a new workflow in n8n and paste. The steps appear on the canvas, ready for your own accounts.

Before you run it

Nothing here has been tested by us. It is somebody's working automation, read and described from its own steps. Treat the connections it wants as a list of accounts it will touch, and read the 12 steps before you point it at anything that matters.