Automation library · Lead generation

Intake and route web form leads with Airtable and Slack

Started by another system calling it, and works across Airtable and Slack. 17 steps, 4 branches: a working afternoon to understand properly.

Medium

17 stepsMedium: a working afternoon
4Branches: places the flow splits
0Loops or waits
2Services it connects to

The flow

Starts it 6Logic 5Service 6

The steps in the order they run, from what starts it.

  1. 1Lead Intake WebhookWebhookStarts it
  2. 2On Workflow ErrorError triggerStarts it
  3. 3Validate SubmissionSetLogic
  4. 4Alert Error ChannelSlackService
  5. 5Is Valid?IfLogic
  6. 6Find Existing by EmailAirtableService
  7. 7Respond 400 InvalidRespond To WebhookStarts it
  8. 8Errored?IfLogic
  9. 9Notify Failure ChannelSlackService
  10. 10Is Duplicate?IfLogic
  11. 11Respond 500 FailureRespond To WebhookStarts it
  12. 12Respond 200 DuplicateRespond To WebhookStarts it
  13. 13Create Lead RecordAirtableService
  14. 14Route by ProgrammeSwitchLogic
  15. 15Notify Priority ChannelSlackService
  16. 16Notify General ChannelSlackService
  17. 17Respond 200 CreatedRespond To WebhookStarts it

How it's built

Starts on
Another system calling it
Steps
17, with 4 branches
Size
Medium: a working afternoon
Connects to
Airtable, Slack
Model
None. This is plumbing, not judgement

Questions

What does it need to run?

An n8n account, plus your own Airtable and Slack accounts. You connect your own accounts after importing it; none are included.

What starts it?

It starts on another system calling it.

Does it use AI?

No. Every step is fixed logic or a call to a service, so it does the same thing every time.

How long does it take to set up?

Plan an afternoon. 17 steps is enough that you should read each one before running it.

How do I import it?

Copy the workflow, open a new workflow in n8n and paste. The steps appear on the canvas, ready for your own accounts.

Before you run it

Nothing here has been tested by us. It is somebody's working automation, read and described from its own steps. Treat the connections it wants as a list of accounts it will touch, and read the 17 steps before you point it at anything that matters.