Moya Kala AG

Moya Kala AG is a women-led Swiss startup founded in 2017 by Sabina Gasser and Claudine Tanner.

The company specializes in ethically produced body basics and loungewear, emphasizing sustainability and minimalistic design. The name "Moya Kala," meaning "my calla flower" in Bulgarian, reflects the brand's commitment to elegance and dignity. Based in Switzerland, Moya Kala produces its garments in Varna, Bulgaria, at a family-owned business with a long history in lingerie. The company prioritizes environmentally friendly materials, fair wages, and social responsibility, including a fund for sewers. As a slow fashion brand, Moya Kala offers essentials that are always in stock, alongside seasonal collections, while rejecting fast fashion trends. The diverse team, including 12 sewing women in Bulgaria, plays a key role in driving innovation in fair fashion. Moya Kala employs an omnichannel sales strategy, partnering with over 30 stores in Switzerland and planning for international expansion. The company is committed to transparency and quality, ensuring ethical production practices throughout its operations.