FINELLI Studios AG

FINELLI Studios AG is a Swiss luxury streetwear and apparel company founded in 2019 by designer Khawar Awan.

Based in Zürich and Luzern, it positions itself as the largest streetwear label in Switzerland, focusing on high-quality fashion that merges luxury design with contemporary streetwear. The company specializes in the retail and trade of clothing and accessories, offering a range of premium streetwear items such as jackets, hoodies, shirts, pants, bags, and caps. FINELLI emphasizes sustainability by using durable materials and ensuring that production primarily occurs in Europe, with some manufacturing in Pakistan. The brand aims to provide a sustainable alternative to fast fashion. FINELLI has a growing international customer base across Europe, the Middle East, Asia, and the US. It markets its products through online drops, pop-up events, and retail locations in cities like Zürich and Tokyo.