FabAlley

FabAlley is a direct-to-consumer fashion brand based in Noida, Uttar Pradesh, India, founded in 2012 by Tanvi Malik and Shivani Poddar.

The company focuses on providing trendy and affordable western wear for young, fashion-forward Indian women. Operating under the legal entity High Street Essentials Private Limited, FabAlley has become a prominent online fashion destination, offering over 3,000 unique products. The brand features a diverse range of apparel, including tops, dresses, bottoms, and outerwear, as well as accessories like jewelry, bags, and shoes. FabAlley is known for its ability to interpret global fashion trends and adapt them for the Indian market, ensuring quality through in-house design and manufacturing. The company also emphasizes inclusivity with a versatile size range and provides holistic styling services to cater to various lifestyle needs. With significant funding and a growing market presence, FabAlley aims to capture a larger share of the Indian fashion e-commerce sector.