DaMENSCH

DaMENSCH is a premium men's lifestyle brand based in Bengaluru, founded in 2018 by Anurag Saboo and Gaurav Pushkar.

The brand focuses on creating apparel specifically for modern men, starting with innerwear and expanding to include casual wear, loungewear, sleepwear, and outerwear. DaMENSCH is known for its innovative fabric engineering, utilizing sustainable materials like bamboo fibers to produce items with features such as odor control and thermoregulation. As a Direct-to-Consumer (D2C) brand, DaMENSCH sells its products through its official website and major e-commerce platforms like Amazon and Flipkart, along with a growing network of physical retail stores. The brand emphasizes sustainability, offering eco-friendly packaging and high-quality, durable products, including a 500-day fabric warranty on select items. With over 1 million satisfied customers and a presence in more than 200 cities across India, DaMENSCH is recognized as the third largest men's essentials brand in the country.