The House of Rare

The House of Rare is a premium omnichannel fashion brand based in Bengaluru, India, founded in 2014-2015 by Manish Poddar and Akshika Poddar.

The brand aims to redefine contemporary fashion by celebrating individuality and challenging societal norms. As a subsidiary of Radhamani Textiles Private Ltd, it operates with a strong production capacity and a growing employee base of approximately 300 to 1,000. The House of Rare features multiple fashion brands, including Rare Rabbit for men, Rareism for women, Rare Ones for children, and Rare’z for youth, offering a range of clothing and footwear. The brand emphasizes quality with all products crafted in India. With an omnichannel model, it operates over 122 exclusive stores across India and has a robust digital presence through its e-commerce platform and partnerships with major online retailers. The brand is also expanding into lifestyle products and has begun its global expansion into markets like Canada, the US, and Malaysia.