
India · Apparel & fashion startup
FS Life is a women-focused house of brands based in Gurugram, Haryana, India.
Funding reportedLast round: Series B
FS Life is a women-focused house of brands based in Gurugram, Haryana, India.
It originated from the brand FableStreet and has grown into a multi-brand apparel and lifestyle company catering to modern Indian women. The core brand, FableStreet, specializes in premium western wear, particularly workwear designed for Indian body types, utilizing fit technology to enhance comfort and accuracy. In addition to FableStreet, FS Life operates Pink Fort, which offers modern Indian and ethnic wear, and March, a brand that provides affordable silver and semi-precious jewellery. The company targets urban, modern Indian women, especially working professionals in tier 1 and tier 2 cities. FS Life emphasizes fit, quality, and data-driven product development, and has expanded its reach from online direct-to-consumer sales to include offline retail as part of an omnichannel strategy.
Funding, as reported
What they build
Known for
lifestyle solutionscraft-inspired fashionfashionconsumersfashion retailcouture craftsmanshipcurvier women fashionindian textile craftsapparel manufacturingindian craftsmanshipfashion trendscontemporary jewellerycelebration of individualityfashion for professional womentraditional dyeing techniquescustom fit western wear
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