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DatadogCorporate VC · US6cheques in 12 months6all time0ledHear them before you pitch them
SaaStr 761: How to Build Pipeline and GTM Alignment with Datadog's CMO Sara Varni
WithSara Varni
About this episode
SaaStr 761: How to Build Pipeline and GTM Alignment with Datadog's CMO Sara Varni Sara Varni, Datadog 's CMO, shares how to build pipeline and create alignment across sales and marketing. The CMO role at Datadog covers the usual aspects of marketing, including product marketing, corporate… More on the show's page
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What startups can learn from enterprise corporate messaging, Sara Varni’s lessons from Salesforce & Twilio
WithSara Varni
About this episode
Our guest is Sara Varni, CMO of Attentive, a conversational commerce platform. Before joining Attentive, Sara was Twilio’s CMO and spent 10 years as a senior marketing leader at Salesforce. In today’s conversation, we talk about what startups can learn from enterprise marketing playbooks,…
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CMO Attentive, Sara Varni: Cold Beer and Cheeseburgers
WithSara Varni
About this episode
B2B marketing powerhouse, Sara Varni joins this episode on her final day at Twilio to discuss her journey and what lies ahead as she steps into her new role as Chief Marketing Officer at Attentive. Sara demonstrates a stellar track record of marketing know-how and creativity and has a refreshing… More on the show's page
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Apple PodcastsThe show's pageSaaStr 243: Twilio CMO Sara Varni on The 1 Question That Must Be Top Of Mind For All Marketers, The Truth About Enablement and How It Can Be Used Effectively & The Marketing Playbook, When To Use It vs Throw It Out Of The Window
WithSara Varni
MentionsAnthos CapitalTechstars
About this episode
Sara Varni is the CMO @ Twilio , the company building the future of communications allowing you to engage customers like never before on voice, SMS, WhatsApp or Video. Prior to their IPO in 2016, Twilio had raised over $250m in VC funding from some of the best in venture including USV, Bessemer,… More on the show's page
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SaaStr 575: The State of SaaS Marketing in 2022: Mutiny & SaaStr CMO Panel
MentionsChris KoehlerSara VarniSarah Franklin
About this episode
The last few years have certainly tested marketers, but 2022 serves up a brand new array of challenges. Uncharted territory stretches ahead, but the unknown can also present opportunities for growth and greatness. At Mutiny's The Second Lever digital conference, SaaStr Founder Jason Lemkin… More on the show's page
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Apple PodcastsThe show's pageSaaStr 509: Adding Outbound Sales & Marketing to the Product-Led Growth Engine with CMOs of Freshworks, Twilio, 1Password, and Coda
MentionsGrowth EngineSara VarniStacey EpsteinViviana Faga
About this episode
Many start-ups today start with an amazing Product Led Growth (PLG) engine that hasn't required an outbound sales and marketing motion. As amazing as this is, if your company wants to move into the mid-market or enterprise business, you're going to have to build and hire a Sales team, and expand… More on the show's page
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Apple PodcastsThe show's pageSaaStr 313: What The World's Largest SaaS Incumbents Taught Me About Founding & Scaling SaaS Businesses
MentionsOperator CollectiveTien TzuoErica SchultzEugenio PaceLeyla SekaLiat Bycel
About this episode
Today we deep dive into what startups can learn from the large SaaS incumbents of today. Sara Varni: CMO @ Twilio on her biggest takeaways from her time at Salesforce. Erica Schultz: President of Field Operations @ Confluent on her biggest takeaways from her time at Oracle. Whitney Bouck:… More on the show's page
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