Automation library · Lead generation

Score and enrich Webflow leads with OpenAI and Apollo

Started by another system calling it, and works across Gmail. 12 steps, 1 branch: a working afternoon to understand properly.

Medium

12 stepsMedium: a working afternoon
1Branch: places the flow splits
0Loops or waits
1Service it connects to

The flow

Starts it 1Logic 5Service 6

The steps in the order they run, from what starts it.

  1. 1Receive Webflow leadWebhookStarts it
  2. 2Configure inbox and ideal customerSetLogic
  3. 3Normalize Webflow submissionCodeLogic
  4. 4Enrich person and company with ApolloHttp RequestService
  5. 5Build evidence-based scoring requestCodeLogic
  6. 6Score lead with OpenAIHttp RequestService
  7. 7Validate score and prepare CRM recordCodeLogic
  8. 8Create Pipedrive personHttp RequestService
  9. 9Create Pipedrive lead for every submissionHttp RequestService
  10. 10Save score and enrichment in PipedriveHttp RequestService
  11. 11Is the validated AI score exactly 100?IfLogic
  12. 12Email the 100-point leadGmailService

How it's built

Starts on
Another system calling it
Steps
12, with 1 branch
Size
Medium: a working afternoon
Connects to
Gmail
Model
None. This is plumbing, not judgement

Questions

What does it need to run?

An n8n account, plus your own Gmail account. You connect your own accounts after importing it; none are included.

What starts it?

It starts on another system calling it.

Does it use AI?

No. Every step is fixed logic or a call to a service, so it does the same thing every time.

How long does it take to set up?

Plan an afternoon. 12 steps is enough that you should read each one before running it.

How do I import it?

Copy the workflow, open a new workflow in n8n and paste. The steps appear on the canvas, ready for your own accounts.

Before you run it

Nothing here has been tested by us. It is somebody's working automation, read and described from its own steps. Treat the connections it wants as a list of accounts it will touch, and read the 12 steps before you point it at anything that matters.