Zhaolian Consumer Finance Co., Ltd.

招联消费金融有限公司 is a licensed consumer finance company based in Qianhai, Shenzhen, China.

Founded in March 2015, it was established through a partnership between China Merchants Bank and China Unicom, with a registered capital of 10 billion yuan. The company focuses on internet-based consumer finance services. The main offerings include online consumer credit, providing unsecured, low-interest loans and installment financing to individual customers who hold a valid Chinese ID card. Its core products are the “Haoqidai” and “Xinyongfu” consumer finance lines, which feature cash lending and installment loan services. The company primarily serves retail consumers in China, catering to those seeking personal credit and financing options for consumer purchases.