Wine in Black GmbH

Wine in Black GmbH is a German online retailer that specializes in premium wines and champagnes.

Founded in June 2011 by Stephan Linden and Christian Hoya, the company is based in Berlin-Mitte and operates as a curated shopping platform. It offers a hand-picked selection of around 300 wines, focusing on quality over quantity. This model positions Wine in Black as an "Online Sommelier," providing exclusive selections curated by experts. The company serves customers across five European markets: Germany, France, the Netherlands, Austria, and Switzerland. It emphasizes a customer-centric approach with services like curated recommendations, educational content, and a free shipping program for qualifying orders. Wine in Black targets wine enthusiasts aged 25 to 45 who appreciate quality and expert guidance in their purchasing decisions. As a subsidiary of the Swedish Viva Group, it continues to leverage enhanced logistics and import capabilities to deliver high-quality products to its customers.