Germany · Food production startup

air up

air up® is a German company that enhances hydration by turning plain water into flavored water using scent instead of additives.

Funding reportedLast round: Venture (Round not Specified)

Food productionMunich, Germany

About air up

air up® is a German company that enhances hydration by turning plain water into flavored water using scent instead of additives.

Their innovative "taste by scent" system features a specially designed bottle and replaceable flavor pods. This technology allows users to enjoy natural aromas from the pods while sipping, making water more enjoyable without sugar, sweeteners, or calories. The air up® system includes the air up® Bottle, which connects to flavor pods, and a variety of replaceable pods made from natural ingredients. Popular flavors include Cherry Kola, Bubblegum, Virgin Mojito, and Peach. Each pod can flavor at least 5 liters of water, encouraging healthier hydration habits. The company emphasizes safety and quality, ensuring that all flavor pods are vegan, allergen-free, and produced under strict EU standards. air up® targets health-conscious individuals, families, and active people who want a fun and easy way to stay hydrated. Their mission is to make drinking water enjoyable and support overall well-being.

What company datasets say air up raised

Funding, as reported

Reported in all72.2Min the source's currency
Last roundVenture (Round not Specified)
Last round size44M
Last round dateSept 2021

On a portfolio page

Investors who name them

Each firm lists air up on its own website. That is the firm's claim, a weaker thing than a round we watched, but a named source.

The company, in detail

What they build

Known for

water taste enhancementscience of taste perceptionwellness and hydrationconvenient hydrationhydration innovationscented hydration technologyportable hydration solutionsnatural flavor infusion technologyzero calorie hydrationnatural scent infusionconsumersproduct designcustomer engagementall other miscellaneous manufacturingno added sugarsnatural aromas from fruits and herbs

Built with from their website

SnapShortStackVercelMicrosoft ExcelAmazon BusinessShopifyNext.jsUserTestingDockerSeal Subscriptions

+8 more

TerraformTUNEAmazon SESAmazon DynamoDBContentfulBashKotlinCanva

Sector
Food production
Industry code
NAICS 33999, 44-45, SIC 3632
Region
Bavaria
Revenue
122.8M a year, as listed

Food production in Germany

Startups like it

Is this your company?

Add your raise, your deck and your story, and put air up in front of investors. Or tell us what we have wrong.