Vivrelle

Vivrelle is a New York-based luxury accessories club that offers a subscription-based service for accessing a shared closet of designer handbags, jewelry, watches, and diamonds.

Founded in September 2018 by Blake and Wayne Geffen, the company aims to make high-end fashion more accessible and sustainable. Members can enjoy a rotating collection of luxury items for a monthly fee starting at $45, with no return date and the option to swap items as often as they like. The platform features a variety of luxury goods, including designer handbags from brands like Prada and Chanel, fine jewelry, luxury watches, and loose diamonds. Members also have the opportunity to purchase items at discounted prices. Vivrelle incorporates technology with AI styling tools and offers stylist support across different membership tiers, enhancing the overall experience. The company targets fashion-conscious individuals who seek variety, sustainability, and exclusivity in their luxury accessory choices.