United States · 
What does Plus Capital invest in?
Plus Capital invests most often at Seed and Series A (55% of the rounds on record), in sectors such as Health & Wellness, Future Of Work and Future Of Societies.
Plus Capital highlights
- 01
2 cheques in the last 12 months
- 02
Mostly Seed and Series A: 55% of its rounds
- 03
Sole investor in 1 rounds, median $6.5M
What they do
We partner with our collective of high-profile artists, athletes, and cultural leaders to invest in leading emerging growth enterprise technology and consumer companies.From their own website
- Type
- VC firm (from a list, unverified)
- Cheque size
- Not stated
- Stages
- SeedSeries ASeries BGrowthPre-IPO
- Sectors
- Health & WellnessFuture Of WorkFuture Of Societies
- Based in
- Santa Monica, United States
- Cold pitches
- Not stated
The record
Every round we can evidence, newest first12 appearances
- 2026
2 rounds
- Aug
- Jul
- 2016
2 rounds
- Oct
- May
- 2014
3 rounds
- Nov
- Sept
- Aug
- 2013
5 rounds
- Oct
- May
- May
- Apr
- Apr
An announcement gives the size of the round, not the size of this investor's cheque: the only rounds that imply a cheque are those where they were the sole named investor.
The team
Named by the firm itself, on a filing, its Form ADV or its company registration4 named
ADAdam Douglas LillingChief Executive Officer and Chief Compliance OfficeriForm ADV
AJAmanda Jean GrovesManaging Member of the General PartneriFiling they signed
MEMichelle Elizabeth DawsonOperating Partner, Head of Corporate Development & General CounseliForm ADV
TPTravis PfeifferHead of FinanceiForm ADV
We also hold 6 people at this firm from the lists this database was built from: a weaker source than the filings, since a list does not say when a title ended. Login to see them.
What the register says
From the firm's own filings with the SEC, which it must file accurately by law
$294Massets it managesOct 2026
Registeredinvestment adviserfull reporting to the SEC
- Legal name
- PLUS Capital Management, L.L.C.
- SEC number
- CRD 167459
Funds on its Form ADV
13 private funds, $195M in gross assets · filed Jul 2024
- Plus Collective Access Fund II, L.P.Venture86 investors$104M
- Plus Collective Access Fund, L.P.Venture68 investors$68M
- Plus Collective Access 1A, L.P.Venture19 investors$5.4M
- Plus Collective Access IIA, L.P.Venture6 investors$4.2M
- Plus Collective Access 1E, L.P.Venture8 investors$2.4M
- Math+magic VIII, LLCVenture9 investors$2.2M
- Plus Collective Access 1D, L.P.Venture30 investors$1.7M
- Plus Collective Access 1C, L.P.Venture16 investors$1.6M
- Clevr Collective LLCVenture18 investors$1.4M
- Plus Collective Access 1B, L.P.Venture12 investors$1.2M
And 3 more on the filing.
What they claim to have backed
From their own portfolio page (on their website)
24 of 36 we have independently watched raise
AndurilAvantstayBetterupBuildopsEver-edenGarnerhealthGrowtherapyHumancoLyrahealthMixlabMoonpayMultiverseMybrightwheelOneskinPachamaPomelocarePostscriptRigupShelfengineTecovasUniteusVivrelleWealthsimpleWisprflowAbathhouseEquipForatravelGrinGrunsHellosageJoincalibrateJoinhomebaseSayweeeSmartsweetsThelongdrinkTruefoodkitchen
Weaker than a round we watched, stronger than a list somebody sold us. A firm is far less willing to put a company on its own site that it never funded.