R2Net Inc

R2Net Inc. is a digital jewelry and diamond commerce company based in New York, founded in 2007.

It plays a key role in Signet Jewelers’ online and omnichannel growth strategy, focusing on enhancing the online buying experience in the fine jewelry sector. R2Net operates a portfolio of brands, including James Allen and Blue Nile, and offers technologies that support imaging, animation, and diamond marketplace capabilities. The company provides omnichannel e-commerce solutions for diamond and fine jewelry retail, featuring 360° HD diamond imaging technology to help customers evaluate diamonds online. R2Net connects manufacturers, retailers, and consumers through its supply-chain platform and offers a wide selection of certified diamonds via its D-Market services. Additionally, it provides jewelry visualization and customization tools to enhance the online shopping experience. R2Net emphasizes quality, craftsmanship, transparency, and innovation in luxury jewelry retail, catering to both consumers and business customers in the jewelry trade.