VIU Eyewear

VIU Eyewear is a Swiss-founded direct-to-consumer eyewear brand established in 2013.

The company specializes in premium prescription glasses and sunglasses, blending high fashion with technical innovation and precise craftsmanship. Designed in Zurich and handmade through specialist partners in Italy and Japan, each pair of eyewear undergoes over 80 manual steps to ensure quality. Operating on a direct-to-consumer model, VIU shortens the supply chain to provide high-quality, design-led eyewear at fair prices. The brand combines online sales with over 50 flagship retail stores across Europe, including Germany, Switzerland, and Austria, offering customers personalized services such as free eye tests and fittings. VIU emphasizes sustainability and transparency in its manufacturing process, using durable materials like Italian acetate and Japanese titanium. The brand targets fashion-conscious consumers who appreciate unique, non-mass-produced eyewear and values refined design and quality.