The Active Brands Group Scandinavia AB

The Active Brands Group Scandinavia AB (ABG) is an international "House of Brands" established in 2015, headquartered in Stockholm, Sweden.

The company operates in 30 countries and focuses on innovative products in the sports and health sectors. ABG has additional offices in Gothenburg, Helsinki, Oslo, Odense, Bangkok, and Shanghai. ABG manages its operations through four core business areas: Distribution, which involves warehousing and selling sports and health products to retailers in the Nordic and Southeast Asian markets; Brands, where it develops its own premium sports apparel and equipment; Sourcing, which supports Swedish sports brands in manufacturing clothing and accessories; and Investments, aimed at acquiring or partnering with brands for expansion. The company's brand portfolio includes well-known names like Kari Traa, Dæhlie, and Sweet Protection, serving leading retailers while also distributing globally. ABG covers the entire value chain from manufacturing to consumer sales, including e-commerce and marketing.