WS WeSports Group

WS WeSports Group AB (publ) is a leading Nordic specialist in sports and leisure equipment, established in 2019 and based in Malmö, Sweden.

The company operates in several countries, including Sweden, Finland, Norway, Denmark, Germany, and the Netherlands, and is publicly traded on the Nasdaq First North Premier Growth Market. With a strong financial performance, WS WeSports Group reported a net turnover of 2.8 billion SEK for the year ending September 30, 2025, and employs around 635 people. The company follows a decentralized business model, acquiring and developing specialist companies and product brands while allowing them to maintain local autonomy. Its diverse product portfolio includes equipment, apparel, and accessories for various sports such as cycling, fitness, running, hockey, skiing, and outdoor activities. WS WeSports Group targets both elite athletes and active enthusiasts, providing high-quality products that cater to their specific needs, all while promoting an active lifestyle.