PS of Sweden AB

PS of Sweden AB is a prominent Swedish equestrian brand founded in 2011, based in Stockholm.

The company specializes in designing and producing anatomical bridles that prioritize horse comfort. They offer a wide range of high-quality horse riding gear, including over 30 bridle models, saddle pads, headpieces, cheek pieces, and riding apparel, all aimed at enhancing the riding experience. The brand serves horse owners, riders, and jockeys across more than 50 countries, primarily through e-commerce and resellers. PS of Sweden is recognized for its commitment to innovation, quality, and eco-friendly design, making it a leader in the equestrian industry. The company operates with a dedicated team of around 18 employees and has achieved significant profitability, with a turnover of approximately SEK 75 million.