Soft Revolt

Soft Revolt is a sustainable lingerie brand based in Amsterdam, founded in 2020.

The company specializes in wireless, seamless, 3D-knitted bralettes designed for fuller cup sizes ranging from B to G. Their mission is to enhance comfort by providing lingerie that is soft to the skin and environmentally friendly, addressing the discomfort many women experience with traditional wired bras. The core product is a single-piece bralette made using innovative 3D knitting technology, which eliminates wires and seams for added comfort. Soft Revolt emphasizes sustainability, using materials with a Cradle to Cradle certification and ensuring zero waste production that significantly reduces CO2 emissions. The brand operates as a direct-to-consumer retailer, focusing on women who seek comfortable, eco-friendly lingerie. Since its launch, Soft Revolt has reached around 20,000 women across 17 countries, receiving positive feedback with an average rating of 4.5 stars from its customers.