MUD Jeans

MUD Jeans is a Dutch sustainable denim brand founded in 2012, known for its innovative ‘Lease A Jeans’ service, which allows customers to rent jeans and return them for recycling or upcycling.

Headquartered in Laren, near Amsterdam, MUD Jeans operates as a certified B Corp and ranks among the top 5 globally for circular innovation. The company was established by Bert van Son, who has over 20 years of experience in the textile industry and is committed to reducing environmental footprints through circular economy principles. The brand offers a range of products, including jeans, jackets, and shorts, made from up to 40% post-consumer recycled denim blended with organic cotton. MUD Jeans aims for 100% recycled denim by 2025. All products are carbon neutral and vegan-certified. The company targets sustainable fashion consumers and has over 250 wholesale partners across Europe, promoting ethical production and Fair Trade practices. MUD Jeans has received multiple awards for its commitment to sustainability and operates with a small team dedicated to its mission.