LABFRESH

LABFRESH is a premium menswear brand founded in 2017 in Amsterdam, Netherlands.

The company specializes in life-proof clothing designed to repel stains, odors, and wrinkles, allowing customers to wash less and wear more. LABFRESH combines Danish minimalist design with advanced textile technology, including its proprietary FreshCoreTM system, to create durable shirts and pants that maintain a clean appearance without frequent washing. The brand offers a range of high-tech menswear, including classic non-iron shirts, knitted non-iron shirts, relaxed t-shirts, and classic pants. These products are made from 100% OEKO-TEX certified cotton and feature breathable fabrics. LABFRESH targets professionals and eco-conscious consumers who appreciate functional, stylish clothing solutions. With a commitment to sustainability, the company aims to reduce fashion industry waste by extending the lifespan of garments and minimizing the need for washing. LABFRESH serves over 100,000 customers across 84 countries and operates flagship stores in Copenhagen.