Silverfish UK Ltd

Silverfish UK Ltd is a leading B2B distributor and value-add supply platform in the UK, specializing in premium mountain bikes, crossover products, and motocross brands.

Established in 1999 and incorporated in 2000, the company operates from its headquarters in Saltash, Cornwall, and has a service center in Risca, Newport. With a dedicated team of approximately 50–55 employees, Silverfish serves independent bike shops and retailers across the UK, Ireland, and various European territories. The company offers a range of services, including B2B distribution, brand management, technical support, and logistics. Silverfish is known for its curated portfolio of iconic brands, such as Yeti Cycles, FOX, and Michelin, focusing on high-performance mountain bikes and components. They also cater to individual cyclists through a growing direct-to-consumer channel, providing premium suspension components and accessories. Silverfish UK Ltd is recognized for its commitment to quality and exclusivity in the premium cycling market.