hylo

Hylo Athletics is a UK-based sustainable sportswear brand founded in 2020 by former professional footballer Michael Doughty.

The company focuses on creating high-performance running shoes made from renewable and recycled materials, such as algae bloom foam, natural rubber, and organic cotton. Their flagship product, the Impact running shoe, is designed for both men and women and emphasizes comfort, durability, and environmental responsibility. Hylo Athletics is committed to sustainability, operating as a carbon-negative company that removes more carbon from the atmosphere than it emits. They offer a direct-to-consumer e-commerce model and have established partnerships with specialist running retailers in the US, UK, and Europe. The brand also engages in community initiatives to promote movement accessibility and environmental advocacy. With a growing presence in Asia, Hylo Athletics aims to appeal to environmentally conscious athletes who seek eco-friendly footwear options without compromising on performance.