Jöttnar

Jöttnar is a premium outdoor apparel brand based in Cardiff, Wales, specializing in technical clothing designed for extreme mountain conditions.

Founded in 2011 by former Royal Marine commandos Tommy Kelly and Steve Howarth, the company focuses on creating high-performance gear for activities such as climbing, skiing, and mountaineering. The brand offers a curated product line of 20 core items, including hardshell jackets, down jackets, midlayers, and technical trousers. Jöttnar uses top-quality materials from renowned suppliers like Pertex and Polartec, ensuring durability and performance. Each product is rigorously tested by the founders and their Pro Team athletes, which includes professional mountain guides and extreme sports enthusiasts. Jöttnar caters to a niche audience of serious climbers, skiers, and outdoor adventurers who demand reliable gear for challenging environments. The company emphasizes performance over fashion, providing apparel that meets the needs of those who tackle the harshest conditions on the planet.