MUOV

MUOV is a sports technology company based in the United Kingdom, focused on enhancing indoor cycling experiences.

Founded in 2014 and rebranded from Muoverti in 2024, MUOV aims to transform how athletes train by providing a realistic and immersive cycling environment. The company has raised over $4.1 million in funding, including a successful crowdfunding campaign. MUOV offers a range of services centered around its innovative indoor cycling technology. This includes a proprietary app that creates a 3D cycling environment, smart training simulations with dynamic resistance control, and integration with esports and interactive fitness platforms. Their flagship products are smart indoor bikes featuring a unique tilting mechanism that allows for lateral movement and steering, enhancing the training experience. MUOV is committed to quality and sustainability, with most manufacturing conducted in the UK. The company targets a diverse audience, including professional athletes, recreational cyclists, and fitness enthusiasts.