
United States · Sporting goods startup
ROKA is a performance multisport brand based in San Francisco, with operational headquarters in Austin, Texas.
Funding reportedLast round: Undisclosed round
ROKA is a performance multisport brand based in San Francisco, with operational headquarters in Austin, Texas.
Founded in 2013 by two former Stanford All-American swimmers, ROKA focuses on designing and building high-tech performance eyewear, triathlon race apparel, and swimming equipment. The company aims to enhance athlete performance in endurance sports and has earned over 30 patents for its innovative designs. ROKA offers a range of products tailored for triathletes, swimmers, cyclists, and runners. Their lineup includes performance sunglasses, goggles, triathlon race apparel, wetsuits, and other athletic gear. The brand is recognized for its patented eyewear technology, which is proven to improve performance in challenging endurance conditions. ROKA primarily sells its products through an online portal, catering to both professional athletes and serious enthusiasts in the United States and internationally.
Funding, as reported
What they build
Known for
lightweight designcircadian rhythmwind down collectionfsa eligiblehydrophobic lensesperformance protectionconsumerspolarized lensesnon-prescription eyewearsunglassesmanufacturingperformance gear features patentsvented sport glassesathlete gearcustom protective gearperformance gear technology
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