United States · Sporting goods startup

KUIU

KUIU is an American brand specializing in high-performance hunting gear and apparel, founded in 2011 by Jason Hairston.

Funding reportedLast round: Private equity

Sporting goodsDixon, United States

About KUIU

KUIU is an American brand specializing in high-performance hunting gear and apparel, founded in 2011 by Jason Hairston.

The company operates on a direct-to-consumer model, selling its products exclusively through its website. This approach allows KUIU to eliminate retail markups and provide ultralight, technologically advanced equipment tailored for serious mountain hunters. The product line features a technical layering system designed to keep hunters comfortable and dry in extreme conditions. KUIU offers a variety of items, including jackets, vests, pants, shirts, footwear, and backpacks, all engineered with advanced fabrics for optimal performance. The brand emphasizes functionality, with gear designed for effective camouflage and durability. KUIU also fosters a community called "KUIU Nation," where customers can access news and special offers. The company is committed to conservation initiatives, supporting wildlife and habitat preservation while serving a global market of outdoor enthusiasts.

What company datasets say KUIU raised

Funding, as reported

Reported in all$50Min dollars
Rounds1
Last roundPrivate equity
Last round size$50M
Last round dateApr 2017
Investors listed1

On a portfolio page

Investors who name them

Each firm lists KUIU on its own website. That is the firm's claim, a weaker thing than a round we watched, but a named source.

The company, in detail

What they build

Known for

sporting goods manufacturing

Built with from their website

Google Tag ManagerPWAPaypalGoogle CloudKlaviyoCloudFlareViewport MetaElement UIFacebook SDKCeligo

+8 more

YotpoApple Business ManagerAIPingdomNetSuitePriority HintsMicrosoft ExchangeApple Pay

Sector
Sporting goods
Industry code
NAICS 458110, 459110
Region
California
Revenue
$50M a year, as listed
Full record
Every detail in the company directory

Sporting goods in United States

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