
United States · Sporting goods startup
KUIU is an American brand specializing in high-performance hunting gear and apparel, founded in 2011 by Jason Hairston.
Funding reportedLast round: Private equity
KUIU is an American brand specializing in high-performance hunting gear and apparel, founded in 2011 by Jason Hairston.
The company operates on a direct-to-consumer model, selling its products exclusively through its website. This approach allows KUIU to eliminate retail markups and provide ultralight, technologically advanced equipment tailored for serious mountain hunters. The product line features a technical layering system designed to keep hunters comfortable and dry in extreme conditions. KUIU offers a variety of items, including jackets, vests, pants, shirts, footwear, and backpacks, all engineered with advanced fabrics for optimal performance. The brand emphasizes functionality, with gear designed for effective camouflage and durability. KUIU also fosters a community called "KUIU Nation," where customers can access news and special offers. The company is committed to conservation initiatives, supporting wildlife and habitat preservation while serving a global market of outdoor enthusiasts.
Funding, as reported
What they build
Known for
sporting goods manufacturing
Built with from their website
Google Tag ManagerPWAPaypalGoogle CloudKlaviyoCloudFlareViewport MetaElement UIFacebook SDKCeligo
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