United States · Sporting goods startup

NOBULL

NOBULL is a direct-to-consumer athletic footwear and apparel brand based in Boston, Massachusetts.

Funding reportedLast round: Private equity

Sporting goodsBoston, United States

About NOBULL

NOBULL is a direct-to-consumer athletic footwear and apparel brand based in Boston, Massachusetts.

Founded in 2015 by Marcus Wilson and Michael Schaeffer, the company has grown from a niche brand associated with the CrossFit community to a recognized leader in performance training gear. NOBULL emphasizes a "no-nonsense" approach, focusing on minimalist design and high-quality materials to empower athletes in their training. The company operates primarily through its e-commerce platform, complemented by select retail partnerships. NOBULL offers a wide range of products, including training shoes, lifting shoes, running shoes, and high-performance apparel designed for intense workouts. Their accessories support a complete training regimen, featuring items like bags, gloves, and nutrition products. NOBULL targets dedicated fitness enthusiasts who prioritize functionality and durability in their gear, fostering a community-driven approach to fitness.

What company datasets say NOBULL raised

Funding, as reported

Reported in all$102Min dollars
Rounds6
Last roundPrivate equity
Last round dateOct 2023
Investors listed5
SEC Form D$132M sold, 4 filings, last Oct 2023

Founders and team

From the SEC filings it signed.

On the board, as filediMichael Repole

On a portfolio page

Investors who name them

Each firm lists NOBULL on its own website. That is the firm's claim, a weaker thing than a round we watched, but a named source.

The company, in detail

What they build

Known for

performance accessories for gymtraining shirtshigh carbon rubberconsumersaccessoriescustomer engagementweight training shoesperformance sneakersathlete gearcomfortable trainerslightweight shoesperformance footwear durabilitybreathable shoeseveryday shoesshortsgift cards

Built with from their website

Microsoft Azure MonitorRed Hat JBoss Enterprise SOA PlatformGoogle Tag ManagerExcel ImpactAmazon CloudFrontTableauAtlassianPaypalGoogle AdsRackspace

+8 more

KlaviyoFivetranNoFraudSpotifyGoogle WorkspacePinterestCloudFlareViewport Meta

Sector
Sporting goods
Industry code
NAICS 33992, 458110, SIC 5099, 5699
Region
Massachusetts
Part of
TB12
Revenue
$38M a year, as listed
Full record
Every detail in the company directory

Sporting goods in United States

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