Reigning Champ

Reigning Champ is a premium Canadian streetwear and athleisure brand founded in 2007 in Vancouver, British Columbia, by Craig Atkinson.

The brand is known for its commitment to understated simplicity and high-quality materials. It specializes in designing and manufacturing premium athletic wear, focusing on quality construction, durability, and comfort, guided by the philosophy: “Respect the Details. Master Simplicity.” The product line includes essentials such as T-shirts, hoodies, sweatpants, shorts, tank tops, and caps, made from materials like cotton, heavyweight fleece, and merino wool. Reigning Champ offers signature collections under Classic, Performance, and Sportswear concepts, along with knitwear, shirts, outerwear, pants, and accessories. The company also provides private label manufacturing services and collaborates with renowned brands for limited-run capsule drops. With retail locations in Vancouver, Toronto, and Tokyo, Reigning Champ targets customers who appreciate quality and the spirit of the 1990s.