Herschel Supply Company

Herschel Supply Co. is a Canadian lifestyle brand founded in 2009 by brothers Jamie and Lyndon Cormack, based in Vancouver, British Columbia.

The brand is named after the small hamlet in Saskatchewan where the Cormack family has roots, symbolizing creative freedom. Herschel specializes in backpacks, duffel bags, luggage, hats, wallets, and travel accessories, known for its "hipster retro" style that features synthetic leather straps and nostalgic logos. Targeting consumers aged 18 to 35, Herschel appeals to students, urban explorers, and travelers who appreciate quality and functionality. The company has expanded its offerings to include apparel and kids' bags, often collaborating with well-known brands like Coca-Cola, Disney, and New Balance. Herschel operates 44 retail locations globally and has over 10,000 points of sale in more than 94 countries. With a dedicated workforce of around 200 to 245 employees, the company designs its products in Vancouver and manufactures them in China and Southeast Asia, ensuring each product is backed by a signature warranty.