OUTWAY

Outway Performance Socks is an athletic lifestyle brand founded in 2016 in Victoria, British Columbia, Canada.

Originally known as Endur Apparel, the company rebranded in 2021 to better reflect its focus on performance and inspiration for athletes. Outway operates independently and employs between 11 and 50 people. The company specializes in high-performance athletic socks designed for various sports and active lifestyles. Their product lineup includes ankle, quarter, crew, and knee-high compression socks, all made with sweat-wicking materials for temperature regulation and comfort. Outway emphasizes quality and durability, offering an extended warranty on its products. As a direct-to-consumer brand, Outway sells its socks online, providing free shipping within North America. The company aims to build a loyal customer base through exceptional product quality and customer support. Target customers include athletes and outdoor enthusiasts engaged in activities like running, biking, and hiking. Led by Founder and CEO Rob Fraser, Outway has established itself as a prominent name in the performance sock market.