RedAbissi

RedAbissi is a martech company based in Turin, Italy, specializing in digital trade marketing and social media management for the retail sector.

Founded in 2018, the company offers a proprietary software platform called RedHab, which connects brands with local retailers' social channels. RedAbissi aims to amplify brand voices at retail points of sale by providing updated, brand-generated content. The RedHab platform allows brands to create editorial plans and publish both organic and advertising content directly to the social media pages of their retail partners. This automation ensures that stores have fresh content without manual effort, helping to increase in-store traffic and enhance local communication. RedAbissi operates as a Software as a Service (SaaS) provider, offering centralized content distribution and tailored marketing tools for various sectors, including pharmacies. The platform serves over 150 companies worldwide, supporting both brands and retailers in maintaining consistent social communication.